My own projects / retail

OPTIMUS- a cosy mobile phone environment

Why do  mobile stores always look so technologic, cold and distant? That’s the thinking behind the cosy environment that NUVEM-STUDIO  ( my own studio) has designed for Optimus, in Portugal.

The products and services that offers a mobile phone company, are somehow undifferentiated and easily copied. In this context the shopping experience plays a decisive roll. Focusing on exemplary custom care, NUVEM-STUDIO developed a concept store where customers feel free to relax, experiment, interact with products and staff.

Giant orange fiber glass pendant lamps with different sizes at different hights ,  dark carpet floor, wood paneling walls, individual organic counters, all come together to create the sort of elegant, homely environment  that puts you at ease the moment you walk in.

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