Why do mobile stores always look so technologic, cold and distant? That’s the thinking behind the cosy environment that NUVEM-STUDIO ( my own studio) has designed for Optimus, in Portugal.
The products and services that offers a mobile phone company, are somehow undifferentiated and easily copied. In this context the shopping experience plays a decisive roll. Focusing on exemplary custom care, NUVEM-STUDIO developed a concept store where customers feel free to relax, experiment, interact with products and staff.
Giant orange fiber glass pendant lamps with different sizes at different hights , dark carpet floor, wood paneling walls, individual organic counters, all come together to create the sort of elegant, homely environment that puts you at ease the moment you walk in.