retail

Dr Martens Pop Up Store

Dr Martens opened a pop store at  London’s Selfridges department store, designed by Checkland Kindleysides Design

The installation remained open for two weeks in September 2011, and was  set to evoke  the  memories of  our first pair of Dr Martens with customers invited to share their stories via Twitter.

Dr Martens abrió  una pop store en los almacenes   Selfridges en Londres designed by Checkland Kindleysides Design

 La instalación se mantuvo abierta durante dos semanas en septiembre de 2011, y fue creada para evocar los recuerdos de nuestro primer par de Dr Martens con los clientes invitados a compartir sus historias a través de Twitter.

Design features included iconic components of the boots taken directly from the product – like metal eyelets, yellow thread, heel tags and the rubber beads that form the sole –creating innovative visual merchandising in the iconic Dr Martens sunshine yellow colourway.

El  diseño incluye los componentes icónicos de las botas  – como ojales, hilos de color amarillo, las etiquetas del talón y las cuentas de goma que forman la suela – creando un visual merchandising  inovador. 

Films played out on iPads demonstrating the “art of industrial manufacture”, with the whirr of the machinery used as background noise and a   variety of screens  revealed the processes involved in making this piece of iconic British footwear.

Peliculas,  enseñadas en iPads,  demuestran el “arte de la fabricación industrial”, con el zumbido de la maquinaria utilizada como ruido de fondo , al mismo tiempo que una variedad de pantallas revela los procesos que intervienen en la fabricación de esta pieza de calzado británica icónica.

Graphics were placed across the existing mirrors, representing the rebellious nature of the brand and communicating the new campaign.

Vinilicos  colocados sobre los espejos existentes,  representan la naturaleza rebelde de la marca y  comunican  la nueva campaña.

The goal was to  create and build a strong connection between the consumer and the brand and I think they absolutely achieved it!

El objetivo era crear y construir una fuerte relación entre el consumidor y la marca y creo que lon logrado magnificamente! 

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3 thoughts on “Dr Martens Pop Up Store

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  2. Pingback: Pop Up Shops | Rena Tom / retail strategy, trends and inspiration for creative businesses

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