LEGO – a playfull atmosphere
retail

LEGO – a playfull atmosphere

In the begining of 2000 Lego, the danish toy  brand  realized that they were loosing a lot’s of relevance. That was when  they  asked consultancy design agency FITCH to redesign their shops. The result is a playfull atmosphere where clients can experiment, build and keep close to the brand. The main idea was to recreate a … Continue reading